Boring Is Sexy Microsite
Way back in 2008-2009 a lot of banks were not in a good place, and had to be bailed out by the government. We were approached by the VP of Marketing (now a CEO) from a small CU in Montana, who had a brilliant idea on how to emphasize that credit unions weren’t the ones taking handouts. Boring is Sexy was born, with only the URL on outdoor boards, promoting a microsite featuring just six products, ranging from Plain Vanilla Auto Loans to Delightfully Dull Home Equity Loans, and Safe & Stodgy Savings. So of course they served plain vanilla ice cream in their branches.