You're not a bank.

Stop looking like one.


Corny? Nutty?

Perhaps. But with delicious results.


Ugly website?

Maybe its time for a makeover.


Need a checkup?

No appointment necessary.



you'll be proud
to plaster everywhere.


Web Sites

that look good on every screen



What’s your CU’s heart and soul? Our three-stage process helps you figure it out, translate it into powerful words, images, and actions, and put it to work.


Not everyone will see your new branch or ad, but almost everyone visits your web site. We help you connect to members with distinctive web sites that build brands and get results.


For loans, deposits, and memberships, marketing is your growth engine. Get results with authentic, brand-based communication online, offline, and everywhere in between.


The topic is credit union marketing and you’re invited to read and share. With over 900 posts there are lots of ideas worth talking about, and we’d love to hear what you think!

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Recent Shared iDiz Posts


The CU vault of horrors

By | Marketing | No Comments

Stuck trying to come up with a costume idea for the credit union office party? Here are a few grisly ghouls you wouldn’t want to meet in a dark and lonely branch hallway. Grumpy Gertie the Zombie Member She’s not a ghost just yet, but she is often seen shuffling…

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Don’t forget to breathe.

By | Uncategorized | No Comments

It’s October, and the world seems to ripen around you. Reds, oranges and yellows pop out overnight against the darker green leaves of trees that aren’t in such a big hurry, while squirrels try to get a little fatter with every walnut they crack open. It’s the best time of the year in the…

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Choose to be worth it.

By | Branding | No Comments

They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…

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Quality in marketing matters.
People can tell the difference.

Brian Wringer

Brand Loyalists are wimps.
Build a Legion of Brand Fanatics.

Kent Dicken

Good marketing is a wise investment.
Great marketing is an incredible investment.

Kent Dicken

Business is an ecosystem, not a battlefield.

Brian Wringer

Mission Statements are boring. What’s your Manifesto?

Kent Dicken