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I believe in honesty. Not just in my personal life, but in business too. Of course that might be difficult for some people to believe since I work in marketing. After all, it’s a business I’ve heard described as “being paid to lie.” And, I know it’s hard to believe, we’ve…
It’s October, and the world seems to ripen around you. Reds, oranges and yellows pop out overnight against the darker green leaves of trees that aren’t in such a big hurry, while squirrels try to get a little fatter with every walnut they crack open. It’s the best time of the year in the…
They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…
When asked to think of an agile, design-focused business, Apple or maybe Tesla probably come to mind. IBM probably won’t – but maybe they should. Having invented everything from mag stripe cards and the ATM, to floppy disks and disk drives, UPC barcodes and SQL programming, IBM has been the prototype Big…
Quality in marketing matters.Brian Wringer
People can tell the difference.
Brand Loyalists are wimps.Kent Dicken
Build a Legion of Brand Fanatics.
Good marketing is a wise investment.Kent Dicken
Great marketing is an incredible investment.
Business is an ecosystem, not a battlefield.Brian Wringer
Mission Statements are boring. What’s your Manifesto?Kent Dicken