Posts Tagged ‘Deposits’

Stop acting like you have nothing better to offer than the bank down the street

When price is all they care about

As a consumer, if given the choice between buying what looks to be the same product from two different sources, you would choose the one with a lower cost, right? You probably switch brands of tissues or aspirin or dish soap to whatever is on sale at the store this week without even thinking much…

Read More
Marketing checking to non-members is like asking to get married on the first date.

Getting married on the first date

Why do credit unions still focus so much on marketing checking accounts to non-members? I mean, I know why — the checking account is still the best indicator of a PFI relationship, and it’s extraordinarily “sticky”. Members with checking are loyal members, or at least they’re stuck with you for a while. I get that.…

Read More