Make some EMV flavored lemonade

By | Credit Union Marketing

The switch to EMV cards is supposed to be coming in 2015, and everyone’s in a tizzy. Merchants are wailing about the potential cost, CFOs are grumpily adjusting next year’s budgets, and everyone’s wondering if the increased security of that groovy little gold chip will be worth the trouble. What’s a credit…

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Keep your credit card on ice!

By | Credit Union Marketing

As a friend of Credit Union marketers, I’ve been trying to share information that I think your members will appreciate. Information that will make their lives better. Information that will make them glad they’re a member of your CU. Following are a few credit card tips from msnbc.com that might…

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True confessions, part II

By | Credit Union Marketing

OK, so I was relaxing over the new year holiday, flipping through the hundreds of channels of nothing-worth-watching when I stumbled on Oprah’s new OWN (Oprah Winfrey Network). In her ongoing attempt at world domination, Oprah has started her own network, filled with programming aimed at helping each and every…

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It's all greek to me

By | Credit Union Marketing

Apparently, 4 out of 5 Americans can’t read the average credit card agreement. Can’t read it! This according to a study conducted by creditcard.com. Maybe the more important questions is: how many people even attempt to read it? This is both sad and well, not at all surprising. The majority of…

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