Feed your fascinations

By | Credit Union Marketing

“What are you interested in?” is a much more interesting question than “What do you do?” or, heaven forbid, something really dull like “Where do you work?”. It’s also more polite and wide-ranging than “what are you reading?”, which puts people on the spot — maybe they don’t want to…

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I'd rather have the dirt shower

By | Credit Union Marketing

If you’re a motorcycle enthusiast, MotoGP weekend is a great time to be in Indy. In case you didn’t know, MotoGP is the premier international motorcycle race series, similar to Formula 1 for cars. MotoGP means the absolute best riders in the world and the absolute latest and greatest in motorcycle technology….

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Invisible excellence

By | Credit Union Marketing

Last week, I spent a few days motorcycling with some good friends in the beautiful hills of southern Missouri. The Ozarks contain some of the finest riding on the planet — this area is absolutely stuffed with thousands of deliciously sinuous roads. If you’re not a rider, this next bit may seem odd……

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New riders, new members

By | Credit Union Marketing

Here’s an interesting statistic from the motorcycling world: In 2001, the average age of a motorcycle rider was 40 years. In 2010, the average age of a motorcycle rider was 49 years. It should be pretty obvious that this is a Problem. A Big Problem. When the average age of…

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Are you selling color TV?

By | Credit Union Marketing

As any motorcyclist knows, the best roads and scenery are far away from population centers. In fact, I’ve become a connoisseur of the inexpensive, “independent” lodgings you’ll find hours from the nearest Holiday Inn. There’s a certain quirky charm in the nonstandard, family-owned places, and I always seem to sleep…

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Motor madness

By | Credit Union Marketing

As you can probably guess from my avatar, I’m a motorcycle nut. In fact, motorcycles are my primary transportation — I ride one of my Suzukis to work every day it’s not snowing too hard. When it’s time to go grocery shopping, I snap the luggage onto my V-Strom and…

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