Unintended consequences can be damaging

By | Credit Union Branding

When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine…

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CUs need to be involved in blockchain from the get-go, or they risk being frozen out.

What I’d like to know about blockchain

By | Credit Union Marketing

Like everyone else in the credit union world, I’m a little tingly these days about Blockchain technology. It’s also, and possibly more properly, known as Distributed Ledger, but I suspect the short punchy term “blockchain” has already won. I’ll skip yet another explanation of what blockchain/distributed ledger is — there…

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