CUs need to be involved in blockchain from the get-go, or they risk being frozen out.

What I’d like to know about blockchain

By | Credit Union Marketing

Like everyone else in the credit union world, I’m a little tingly these days about Blockchain technology. It’s also, and possibly more properly, known as Distributed Ledger, but I suspect the short punchy term “blockchain” has already won. I’ll skip yet another explanation of what blockchain/distributed ledger is — there…

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What is the fashionable website wearing these days?

What will your next website look like?

By | Credit Union Websites

Website design continues to evolve, and several trends in UI design (and likewise UX design) are drastically shaping how sites are experienced by users. It’s no wonder why so many Credit Unions are updating their sites — even those that are only 2-3 years old. And if yours is older than 5, well, you probably…

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What if people wanted to see marketing?

Thank you for the marketing!

By | Credit Union Marketing

What if people wanted to see marketing? Seriously. What if the state of the art in creating and targeting online marketing messages was so good that people would turn off their ad blockers, and eagerly await the flood of fresh, funny, interesting, valuable, relevant, educational, and informative content? What if your…

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