Do what the competition won’t

Walmart recently unveiled a new website, built around online shopping. Probably not earth-shattering news, but what’s interesting is that the site is designed and built specifically to be the anti-Amazon. Every aspect of the look, the interface, the processes, and the entire experience is carefully massaged to be different than Amazon. (And hopefully better from…

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We've built lots of credit union websites, so we're sort of used to the oddities.

Why credit union websites are weird

Let’s face it: credit union websites are just plain weird. They don’t follow the rules of normal websites doing normal stuff like selling zombie coffee mugs. We’ve built lots of credit union websites, so we’re sort of used to the oddities. But if you’re trying to make sense of the “usual” advice and rules for…

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How to make sure your domain name (and your website) stays yours

How to make sure your domain name (and your website) stays yours

Every website needs a domain name so human beings can find it. However, things like domain name registration, DNS, and logins sometimes get lost or forgotten over time. Here’s how you can take a few moments right now to make sure your domain name (and your website) stays yours. WHOIS the boss of your domain name?…

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Five Good Signs it's Past Time to Upgrade your Website

Ammo for a website upgrade

Are you a credit union marketer suffering from a case of budgetus minimus with a website that positively reeks of 2009? We’re happy to help you pry open those purse strings and get the resources you need to revitalize and relaunch your website. Here are five good signs it’s past time for a website upgrade.…

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Marketing has made a cultural shift, and credit unions need to catch up.

First you have to know what you don’t know

What you don’t know can hurt your credit union’s future. Because the world has been changing even if you haven’t. Your 3-car garage in the suburbs isn’t even on the radar of young, potential members that prefer to live in a city where they won’t ever need a car, not to mention a space to…

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Can we make everything else as cool as the new website?

Think screenspace, not meatspace

For most credit unions, each member drops by your website an average at least four or five times a month. It’s open 24/7/365, and you can do things with color, interaction, and motion on a screen you just can’t do with a postcard or in a branch. Add in mobile app usage, and, well, you…

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Sorry, there’s no secret sauce.

SEO4CUs: Making Friends with Google

Google’s approach to online search helped position them as a leader, which has also led to companies trying to figure out how to get to the top of their page rankings. Today, Search Engine Optimization (SEO) has become a critical component of having an online presence…

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You'll spend a lot of time here, so it's important to choose a CMS that's easy to use.

How to buy a credit union website (part 2): Choosing the right CMS

In our last post, “How to buy a credit union website“, we discussed how to  start figuring out what you need in a website, and we provided a simple wish list you can download. In this installment, we’ll delve deeper into how to choose the right CMS (Content Management System) underneath your site and what factors…

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my website wishlist

How to buy a credit union website

If your current website is more than two or three years old, it’s already time to start planning its replacement. Technology moves fast, and time on the internet moves even faster. Plus, your members, your brand, and your credit union continue to grow and evolve. What you need your site to do today is much…

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Play nice now, and you may get more playdates in the future.

Before trying “latest and greatest” in marketing tech…

Credit union marketers are being bombarded with so many options for the “latest and greatest” in marketing tech (marketing automation, AI, personalization, big data, chatbots, biometrics and more), that it’s hard to keep up. But we certainly pay attention. After all, the “next big thing” is always fascinating, isn’t it? Especially when it is wrapped in shiny…

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