Posts Tagged ‘We Dare You’
How to spot a silo
Departmental silos are still one of the biggest problems at credit unions, and I am always surprised when a CEO is unaware of them. Maybe it is because I grew up around small rural midwestern towns. Every day you would see silos outlined against the sky, dwarfing the other farm buildings. It was common knowledge that these tall, windowless tubes…
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Your brand deserves more than Not Horrible.
As a Creative, you brainstorm, write, rewrite, design, rework, and generally put your heart and soul into your work. You fixate on building your brand to be one-of-a-kind, and have probably spent the last several years telling people how different you are from your competition. You’ve likely spent hours and hours searching for just the right stock photos, and in the end…
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How to choose and work with a pro photographer
For those of you that have been stuck in StockPhotoLand for most of your career, here’s a nuts and bolts lesson in how to choose and work with a pro photographer, what to expect, and how to get the results you need: 1. Build a plan. Get a good sense of what you want and need before…
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InfiniBudget 9000 to revolutionize marketing as we know it
Time and time again, we hear the same laments from our clients: “We just don’t have the budget!” “I’d love to do more marketing, but the CFO doesn’t believe in ads.” “My nephew’s class said they’ll build our web site for three large pizzas.” “The CEO says we need to work smarter not harder, pull ourselves up…
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Maybe it’s time to ditch the RFP
Let’s say you have a big, important project, like a website redesign or a brand refresh, and you need to hire a vendor partner. So the thing to do is send out a Request For Proposals (RFP) to every company that you can find, then just sit back, wait for the responses, and pick the…
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How will you change the world in only 5 years?
I’ve always been amazed at how the Beatles completely changed America’s taste for music in just 5 short years. It was a culture shift that hasn’t been equalled since. Now, I admit I’m a huge Beatles nerd. I was just a kid when they were in their heyday, but I discovered their music in college and still listen to them…
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Take an active role in member security
When we build a credit union web site, we get a lot of security questions related to compatibility with older browsers. Depending on who you ask and what numbers you believe, somewhere between 2% to 8% of the general public is still using very old versions of Microsoft Internet Explorer. Naturally, credit unions don’t want to leave…
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5 New Year’s Resolutions we dare you to make
Every New Year we make resolutions to improve our future; go to the gym, lose weight, get a raise, take that dream vacation, finally pay off the credit card…you know the drill. Lists are written and promises are made (mostly to ourselves, and mostly forgotten within a few days.) But what if your department did it as a group? What if everyone resolves to…
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Five signs I might actually be growing up
Does anyone really think of themselves as a grownup? I’m definitely an adult, but I still see myself as a kid. I still make dumb mistakes, I still say stupid stuff, and I still wish I had more social finesse. I sometimes wonder out loud what I’m going to be when I grow up. And…
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Dare to be human
Go take a look at the web sites or marketing materials for a few extremely large companies. Take your pick — banks, car makers, restaurants, retailers, or manufacturing. Check out their social media postings. Where are the people? The real people, not the retouched unrelated models portraying the Perfect American Family. With very few exceptions, you won’t…
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