Posts Tagged ‘We Dare You’
Thinking big. Really big.
Every so often, I think it’s a good idea to think big. Really big, like on a macroeconomic level. What’s our species up to, anyway? I’m not always sure where I fit in or even where credit unions fit in, but here are a few of the big, fundamental things I’ve been thinking about lately.…
Read More
If Big Blue can pivot, so can you.
When asked to think of an agile, design-focused business, Apple or maybe Tesla probably come to mind. IBM probably won’t – but maybe they should. Having invented everything from mag stripe cards and the ATM, to floppy disks and disk drives, UPC barcodes and SQL programming, IBM has been the prototype Big American Corporation almost since it…
Read More
Fitting in is the future of financial tech
Pardon me just a moment while I don my wizard hat and polish the ol’ crystal ball… yes, the swirling images are getting clearer, the clouds of possibility coalesce… I see… an average, mild-mannered credit union member. She glances at the flexible holo-phone wrapped around her wrist, smiles, taps twice, and continues with what she was doing.…
Read More
There is an option to The Slow Fade.
Day after day after day, too many credit unions have kept doing the exact same thing they always have, for members they have always had. As a result, too many end up focused on trying to stay afloat with an aging membership and rising overhead costs, spending less and less money and effort on anything that can improve their future…
Read More
Where’s your Master Plan?
Elon Musk, best known as the CEO of Tesla and SpaceX, has a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half of his Master Plan, and he’s now working on the rest.…
Read More
Five Big Ideas for transforming your CU
It’s a tough time to be on the smallish side as a credit union. It’s getting harder to compete with larger FIs of all stripes, and it’s tougher to stay in the black while offering the same things everyone else does. Maybe THAT’s the problem. You don’t need to offer everything to everybody, especially what…
Read More
Drop your pants and dance
After the MAC conference in Las Vegas, my wife and I decided to stay an extra day and see the sights. Among many other weird and wonderful things and people, one of the sights we saw on Fremont Street was this magnificent rendition of cupid. Some people just sit there with a sign and beg, but this…
Read More
Five ways to make a small CU roar
According to this article by Glenn Christensen on CU Insight, small credit unions are notably less efficient with their marketing dollars. The numbers are gloomy, but not all that surprising. After all, the cards are stacked against the pipsqueaks in many ways, not just limited budgets — marketing time, attention, money and (dare we say it?) talent are all…
Read More
Think big. Now think bigger.
If there’s one thing I wish I could shout into every credit union marketer’s ear, it’s this: “THINK BIGGER!” With every project. Every product, every campaign, every thing you do, every step of the way. It will make all the difference in your results, your experience, and your success. Think about the biggest possible picture…
Read More
Innnntroducing…Rent-a-Brain!
Are you responsible for too many initiatives, an overabundance of priorities, an excess of tasks at hand with way too few fingers to get it done? Are you a slam-packed, schedule-smacked, shell-shocked, docket-pocked shell of your former self, trying your best to appease particularly pesky purveyors of arbitrarily outrageous deadlines? In short, has the fun…
Read More