Thank you for the marketing!

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What if people wanted to see marketing? Seriously. What if the state of the art in creating and targeting online marketing messages was so good that people would turn off their ad blockers, and eagerly await the flood of fresh, funny, interesting, valuable, relevant, educational, and informative content? What if your…

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New Year’s Resolution: Kick Some “BUTS”

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You have an amazing idea that gets you feeling so pumped that you have to tell someone else before you explode. Everyone you tell gets so excited they tell others, and suddenly everyone is buzzing, brainstorming, and building on the possibilities until they begin to feel probable. At least until a great big “BUT” pops up. “What if…

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Free Shared iDiz Books

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Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into…

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There is an option to The Slow Fade.

By | Marketing | 4 Comments

Day after day after day, too many credit unions have kept doing the exact same thing they always have, for members they have always had. As a result, too many end up focused on trying to stay afloat with an aging membership and rising overhead costs, spending less and less money and effort on…

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Where’s your Master Plan?

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Elon Musk, best known as the CEO of Tesla, recently released a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half, so it’s time to go public on…

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