Disruption tattletales

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You generally see one of two reactions to any disruption: people who want to find out more and maybe get on board, and what I call “tattletales” — people who want to find any reason the disruption violates some principle or law, and they just want it to go away.

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It's all about the conversation.

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Everyone loves a good story. Numerous studies have even shown that our brains respond more to stories than cold, hard facts. That’s probably why stories have been a primary Branding & Marketing tool since, well, forever, and why they became a priority once content marketing and social media took off. After all, someone has to fill…

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Jingle bells, your browser smells…

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In honor of Microsoft pulling the support plug for old browsers next month, we decided to celebrate the season. Everyone knows the tune, so sing along!   Oh, Jingle bells, your browser smells Please update today Malware, spyware, viruses You’re helping them to stay!   Clicking through the web, With an elderly PC, Spreading…

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If you give Facebook a pixel…

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Recently, Facebook has been asking marketers to install “Facebook Pixel” code to build what they call a “custom audience”. This is a piece of Javascript code that you put on each page of your web site. The code enables Facebook to identify Facebook users who visit your site and to track what…

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