Posts Tagged ‘social networking’
WIIFM (What’s in it for me)?
With all of the marketing messages being broadcast every day, people have been trained to ignore anything that does not benefit them. In fact, What’s in it for me? is a phrase that has gotten so popular that it has it’s own acronym. If you don’t have something that interests me, I’m gone. So get…
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Are you marketing inside out?
Traditionally, marketers have worked inside out, isolating themselves from the rest of the world, all alone in their office bubble, dreaming up concepts and doing their creative voodoo, then broadcasting it out into the world and crossing their fingers in hope of reaching a few receptive ears. But what if you were marketing outside in?…
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Why rent eyeballs when you can own?
Traditional media is based on buying exposure – how many people will see this newspaper ad, this TV spot, this outdoor board, this trade show booth. As a result, buyers of traditional media calculate what it will cost to rent eyeballs just long enough to get a message across, then pray for a 1% response…
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