Language lessons

By | Branding, Marketing | No Comments

In many parts of the US, a significant portion of the people speak another language. Even if these folks are also fluent in English, using a “home” language can be a great way to connect and build trust. Over time, we’ve learned a few interesting lessons about developing and maintaining…

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Congrats to our winning clients!

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It’s always nice when others think highly of the work you do. And when those others are peers judging your work against the best of the industry, well, it feels even better. CUNA’s Marketing & Business Development Council handed out their awards at last week’s conference and two of our…

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United by a single shared interest

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I admit it, we always encouraged our boys to be true to their inner nerd. Why? Because nerds rule the world. More importantly, nerds also use their imagination in creative ways, often becoming absorbed in thoroughly exploring one interest after another. Growing up, my boys went through multiple phases where they were obsessed with one…

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Go find some weirdos

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Quick, tell me about your members. No, not the average members. They’re boring. And you already know plenty about them. And so does everyone else. Find some weirdos. People out on the fringe. The ones who were in New Guinea last week, and are currently somewhere in Kazakhstan. The family…

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