Choose to be worth it.

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They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…

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Have a confession to make?

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Confession of your sins is good for the soul, and an important part of Catholic tradition. And confession of your financial “sins” is a great way to start a conversation, learn from mistakes, and become more financially savvy. Catholic Federal Credit Union, based in Saginaw, Michigan, decided to have a little fun with…

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Case Study: A healthy dose of medical lingo

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PROBLEM: Catholic Federal Credit Union added a major new SEG, a hospital with 2,700 potential new members. But how do you catch the attention of all those busy doctors, nurses, aides, and staff working hard to keep the community healthy, all hours of the day? SOLUTION: A Free Financial Check-Up was the centerpiece of this…

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More Bang for the Buck: Bricks or Clicks?

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Brick and mortar branches certainly aren’t going away. You’ll always need face-to-face interaction with members. But in-person service isn’t cheap – in 2014, the average credit union branch cost over $2 million to build and equip. Even buying and refurbishing a closed branch of a competitor won’t save a lot…

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