Bored or hungry?

By | Marketing | No Comments

Search is great when you ask a specific question, such as “where is the nearest Starbucks?” But what if you don’t really know what you want? Could you use anti-search? Wouldn’t it be wonderful if just the right thing found you at the right time and location, even if you…

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Super spot: the power of a brand

By | Marketing | One Comment

Like most marketers, I watch Super Bowl commercials with a critical eye, ready to pounce on fumbled brand positioning, tired cliches, and disconnected messages. For me, commercial critiques are usually more fun than the game. In all the Super Bowls I’ve watched or snoozed through, I’ve seen exactly two perfect…

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'Tis the wrapping season

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When it comes to wrapping presents, some people are fanatics. Me, I’m more of gift bag type. But if this season has you in the wrapping mood, maybe you should consider wrapping more than presents. We’ve all seen cars wrapped in vinyl ads. Now you can customize the look of…

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Why rent eyeballs when you can own?

By | Marketing | 2 Comments

Traditional media is based on buying exposure – how many people will see this newspaper ad, this TV spot, this outdoor board, this trade show booth. As a result, buyers of traditional media calculate what it will cost to “rent” those eyeballs just long enough to get a message across,…

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