A one-size-fits-all approach is like using a sledge hammer on a gnat.

Labels sometimes stick too well

The human mind needs to be able to classify items in order to be able to make sense of them. So we identify everything we run across, slap labels on it, then stick it away in a memory bank, ready for recall at some point in the future. Demographics in marketing are no different. We…

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the internet is full and you probably aren't helping

The Internet is Full

The internet is full. Overflowing. Saturated. At least it ought to be, with all the blogs, tweets, news, videos, music, and pictures of cats. But I suppose as long as they can keep making more hard drives there is always more room for content. So I probably need to rephrase that: Actually, what is full…

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