Free Shared iDiz Books

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Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into…

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Where’s your Master Plan?

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Elon Musk, best known as the CEO of Tesla, recently released a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half, so it’s time to go public on…

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Always pleasantly surprised

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One of the great things about working with so many different clients all over the country is the variety. I am always pleasantly surprised by the talents of new clients, mostly because I never know what to expect. Some are very outgoing people, others not so much. She is very…

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Think big. Now think bigger.

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If there’s one thing I wish I could shout into every credit union marketer’s ear, it’s this: “THINK BIGGER!” With every project. Every product. Every campaign. Every thing you do. Every step of the way. It will make all the difference in your results, your experience, and your success. For…

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