Free Shared iDiz Books

By | Marketing | No Comments

Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into…

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Choose to be worth it.

By | Branding | No Comments

They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…

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Those pesky misbehaving humans

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I’m currently reading a very interesting new book called Misbehaving: The Making of Behavioral Economics by Richard Thaler. Thaler is an economics professor who became inordinately interested in those curious, messy, illogical, maddening creatures called “Humans” sometime in the ’70s. Economists then — and now — prefer to deal with the far more…

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The least you can do is listen

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Yesterday, I got a survey from the health insurance company my wife and I used last year. I was very happy to see it because I would finally have the chance to communicate my towering displeasure. Someone, somewhere, would receive the full benefit of my low opinion of their operation. (I’ll spare you…

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If you give Facebook a pixel…

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Recently, Facebook has been asking marketers to install “Facebook Pixel” code to build what they call a “custom audience”. This is a piece of Javascript code that you put on each page of your web site. The code enables Facebook to identify Facebook users who visit your site and to track what…

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Brand sacrifice

By | Marketing | 3 Comments

Last week, CVS Caremark announced that it will stop selling cigarettes and other tobacco products at its CVS/pharmacy stores by October 1, 2014. The positive PR was immediate and enormous. So why haven’t any other national pharmacy chains done this too? It’s money, mostly – CVS expects to lose about $2…

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Every damn day… Really?

By | Marketing | 3 Comments

Samuel L. Jackson is certainly an imposing presence. When he’s onscreen, you know it. He’s attractive, has a great voice and he’s not so in-the-public (I’m talking to you Alec Baldwin) that you’re sick of seeing him and tend to tune him out as soon as he appears on screen….

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