Save? But I can't.

By | Marketing | No Comments

The safest way to double your money is to fold it over once and put it in your pocket. – Kin Hubbard Everyone of your members has the intention of saving. Each of us knows all the reasons it’s important and what we’re saving for: a rainy day, college expenses, safety…

Read More

When price is all they care about

By | Marketing | 3 Comments

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” (Seth Godin) As a consumer, if given the choice between buying what looks to be the same product from two different sources, you would choose the one…

Read More

Takeaways from CMBDC 2010 (Part 2)

By | Marketing | 4 Comments

More notes from the CUNA Marketing and Business Development Council Conference: Economic Insights – Bill Hampel, SVP/Chief Economist, CUNA did an outstanding job of making economic stats understandable: • Credit unions have been collateral damage in the financial crisis (but be sure to tell members about share insurance to put…

Read More

Getting married on the first date

By | Marketing | One Comment

Why do credit unions still focus so much on marketing checking accounts to non-members? I mean, I know why — the checking account is still the best indicator of a PFI relationship, and it’s extraordinarily “sticky”. Members with checking are loyal members, or at least they’re stuck with you for…

Read More

Get some dynamite

By | Marketing | No Comments

All CU marketers know how difficult it is to get new members to switch their checking accounts. Years ago it wasn’t such a big deal, but today – with online banking, bill-pay, and automatic payments – it’s harder than ever. “Because of the hassle, most consumers don’t switch banks unless…

Read More

Let do.

By | Marketing | One Comment

The literal translation of the term laissez-faire is “let do”, and generally means “allowing events to take their own course.” Because of the phrase’s history, it tends to be used when discussing Economics and Politics – especially when the economy isn’t doing too hot. So what does this have to do with marketing? Credit Union marketers understand the problems with a “wait and see” attitude, because they are living it. Those that wait, can’t see – because they are usually in the back of the pack, choking on the dust of those that got out in front…

Read More

Set it and forget it!

By | Marketing | One Comment

Unfortunately, stress has become as much a part of the holidays as shopping, annoying relatives and store decorations that are often up before Halloween. Much has been written about how to relieve holiday stress – stay home this year, draw names for gifts instead of going broke buying for 20…

Read More