Think the unthinkable and ponder the outrageous.

Five modest proposals

The only thing that’s stayed the same for credit unions is that things are changing fast. Sources of fee income are shrinking, expenses are rising, and margins are squeezed tighter than ever. Things are getting Weird with a capital “W”. It’s time to Think the unthinkable and ponder the outrageous. “When the going gets weird, the…

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Marketing is the oil that allows the CU machine to work.

Cutting your marketing budget is dangerous

Budget season certainly seems to be the right time for cutting fat, and unfortunately CFOs always seem to feel that the marketing line needs to lose a few pounds. But cutting your marketing budget will not help you improve your bottom line. In fact, it is likely dangerous. Marketing is the oil that allows the…

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Each new member is cause for celebration, and it's important to let them know that.

The Care and Feeding of New Members

The first few months are the perfect time to solidify your CU’s relationship with new members. Of course, it’s important to increase their number of account relationships and all that, but what can marketers do to really get new members excited about the credit union, and maybe even turn them into credit union evangelists? After…

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By 2050 Hispanics will be 29% of the U.S. population.

How’s Your Spanish?

Immigration reform may be a hot-button issue right now, but credit unions need to open their doors wider now — assuming they want to stay relevant in the future. According to Pew Research Center, the population of the U.S. will rise from 296 million to 438 million by 2050. Almost all (82% or 117 million)…

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