What CUs can learn from Sarah Silverman

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If you haven’t seen the latest Sarah Silverman video about moving her money to a credit union, you might be living under a rock. I’ve seen almost as many social media posts and reposts about #bankexit as political posts. Okay, that might be an exaggeration. There’s still far more political posts in my social…

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Where’s your Master Plan?

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Elon Musk, best known as the CEO of Tesla, recently released a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half, so it’s time to go public on…

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Radar Watch: WhatchuNeed2know

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Like you, we get inundated by info from all kinds of sources. Who has the time to read everything? Here’s a quick list of what we think Smart Marketers like you need to know: Online Gamers are a huge target audience, and if you think I’m being sarcastic or anti-fat,…

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Powerballisms

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The next Powerball drawing is over a billion dollars. Lottery machines can’t even display the full amount because they weren’t manufactured with enough numbers. Everywhere you turn, people are buying as many tickets as they can afford, even if they can’t. Powerball has even pushed gun control and pandering politicians…

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All I want for Christmas is…

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I understand that the holidays have become a make-or-break, crazy-hours, ad blitz time for retailers. I’m used to that. But this year we also have an election under way, which means far too many pandering politicos spouting nonsense and clamoring for our attention. Then, when you add in the fact…

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Make some EMV flavored lemonade

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The switch to EMV cards is supposed to be coming in 2015, and everyone’s in a tizzy. Merchants are wailing about the potential cost, CFOs are grumpily adjusting next year’s budgets, and everyone’s wondering if the increased security of that groovy little gold chip will be worth the trouble. What’s a credit…

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