Right about then I realized I am a true Marketing Junkie.

Marketing junkies, cold calls, and business development

I actually took a cold call the other day. Why? Because she was polite, friendly-sounding, and I have empathy for anyone that has to do that as their job. That’s right, I felt sorry for her. But it was how she described her organization that got me to listen. She was calling on behalf of…

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