Is "marketing" a dirty word?

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To most people, “marketing” is a dirty word. To them, it means influencing people to do something that’s in your interest, not theirs. It means wheedling, cajoling, shading the truth, over-promising, and pressuring. It means fine print, erasing wrinkles, smoke and mirrors, squirting water on a dry cold cheeseburger to…

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The ad blocker revolution

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An interesting (and unintentionally hilarious) article appeared in Adweek recently. The author laments the rise of ad blocking software with strong language (“scofflaws” and “freeloaders”, oh my) and frets about the future of Youtube and other ad-supported services. Can Youtube survive if they become a subscription only service? Whatever shall the poor…

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In-house, or outsource? 3 ways to tell.

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Over the last few years, the economy was obviously a factor in tightening budgets and cutting back on outside expenses. Which meant that In-house marketing departments had to take on more and more responsibilities in keeping that sales pipeline flowing. Of course there was some interesting management logic that happened at the same time. For some in-house…

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When it’s a matter of Trust

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While we do a lot of work for a lot of credit unions, occasionally we have the opportunity to work with other very special companies. This case study is about the universal theme of trust, something all companies (and credit unions) need to cultivate. —— We knew that Cole Hardwood has a…

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It's Super Ad Sunday!

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I’ve always thought that it was just marketing people who paid more attention to Super Bowl ads (because they are often more entertaining) than to the game. Apparently I was wrong. According to VB&P, when given the option of watching the game with or without ads, 78% of Americans actually prefer…

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Every damn day… Really?

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Samuel L. Jackson is certainly an imposing presence. When he’s onscreen, you know it. He’s attractive, has a great voice and he’s not so in-the-public (I’m talking to you Alec Baldwin) that you’re sick of seeing him and tend to tune him out as soon as he appears on screen….

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