New Year’s Resolution: Kick Some “BUTS”

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You have an amazing idea that gets you feeling so pumped that you have to tell someone else before you explode. Everyone you tell gets so excited they tell others, and suddenly everyone is buzzing, brainstorming, and building on the possibilities until they begin to feel probable. At least until a great big “BUT” pops up. “What if…

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Free Shared iDiz Books

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Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into…

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OMG, it’s almost XMAS!

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Having survived Back to School, eaten way too much candy at Halloween, survived a polarized election, then loosened your belt for Thanksgiving, it suddenly hits you in the middle of Cyber Monday: OMG, it’s almost Xmas! And I haven’t gotten anything to send to our Board! And…and…and I never ordered those cards to…

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The CU vault of horrors

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Stuck trying to come up with a costume idea for the credit union office party? Here are a few grisly ghouls you wouldn’t want to meet in a dark and lonely branch hallway. Grumpy Gertie the Zombie Member She’s not a ghost just yet, but she is often seen shuffling…

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Choose to be worth it.

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They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…

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