slowfade

There is an option to The Slow Fade.

By | Marketing | 4 Comments

Day after day after day, too many credit unions have kept doing the exact same thing they always have, for members they have always had. As a result, too many end up focused on trying to stay afloat with an aging membership and rising overhead costs, spending less and less money and effort on…

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vision

Where’s your Master Plan?

By | Marketing | No Comments

Elon Musk, best known as the CEO of Tesla, recently released a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half, so it’s time to go public on…

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disruption

Disruption tattletales

By | Marketing | No Comments

You generally see one of two reactions to any disruption: people who want to find out more and maybe get on board, and what I call “tattletales” — people who want to find any reason the disruption violates some principle or law, and they just want it to go away.

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dropyourpants

Drop your pants and dance

By | Marketing | No Comments

After the MAC conference in Las Vegas, my wife and I decided to stay an extra day and see the sights. Among many other weird and wonderful things and people, one of the sights we saw on Fremont Street was this magnificent rendition of cupid. Some people just sit there with a…

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