Collaborate to reinvigorate
White Sands Federal Credit Union (based in Las Cruces NM) was planning to launch a new logo in a few months. Their internal design staff had designed their new logo and brand colors, but they wanted help translating the new look into the real world with an updated website and print materials. It was also an opportunity to update the web site’s technology to make it mobile-friendly and responsive with the power of WordPress.
THE SOLUTION:
Starting with the logo and colors provided, iDiz Inc. built a fresh new look for the website. Once the new website was under construction, we built template files for several different print pieces that WSFCU’s design staff could use as inspiration and as a basis for current and future brochures, posters, ads, newsletters, etc.
By leveraging iDiz Inc’s expertise and experience in credit union marketing and branding, WSFCU was able to successfully manage the many different aspects of launching a fresh new brand while making efficient use of their local resources. The collaboration also ensured their staff felt greater ownership and a deep connection with the new visual brand language.
WHAT OUR CLIENT SAYS:
“Working with vendors can sometimes be a challenge, but it never is with iDiz Inc. I’ve worked the staff at iDiz for over five years, on our two versions of our website, and on other design work. I love working with them for a number of reasons, but mostly because they really get our brand and who we are. Almost as important, they reliably do what they say they will do, and their staff is always available and eager to help me with whatever question or problem I have. Plus, I love their design and creative work. They have some very talented people working there.” – Sharon Sumner, VP Marketing
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