Posts by Brian Wringer
CU Conference Shout-Outs
The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…
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Nurture young leaders to get more young credit union members
One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…
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The big value in small credit unions
Here’s my bold prediction for the near future: small and de novo (new) credit unions will play a key part in revitalizing and re-energizing the entire credit union movement. Small credit unions (or call them “boutique” or “specialty” credit unions if you prefer) obviously have tremendous value to their members. But we’re only just beginning…
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New CU tech needs Marketing love, too
Woohoo! Your shiny brand-new website, online banking, mobile banking app, P2P payments platform, fribbert cromulator, or all the above is ready to rock! All your need to do is shut down the old one, flip a few switches here and there, and your members will love it! They’ll flock to download the apps, and no…
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Why love needs CU marketing love, too.
When you think about it, credit unions and the whole credit union movement are pure love in action. I’m serious. Sure, the eight cooperative principles use fancier language, but when you get down to it, these core principles of the credit union movement are all just practical ways humans make the world a better place…
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Cruft check: fast, easy credit union website cleanup
Hey, I get it; housekeeping is hard. But it’s still an important part of keeping your credit union’s website running smoothly. Every so often, it’s worth taking a few minutes to clean up link rot, scrub that scruffy, crusty old content, and throw out last year’s leftover rates. Here’s our easy, fun checklist to get…
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Five things CU marketers can get done before 2023
2023 is right around the corner! Everyone’s putting down their hot chocolate and getting out of the holiday mood, and so it’s time for credit union marketers to relax a bit, right? Well… sort of. With just a little time and effort before we hit January whirlwind, you can get a fresh start on 2023,…
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Five ways credit unions can get the most out of Google Analytics
Any way you slice it, Google Analytics is a huge, confusing beast. The price ($0.00) is certainly right, and it’s an amazing resource, but Analytics can also be pretty bewildering, with lots of dead ends, rabbit holes, and red herrings galore. Plus, all the advice you find online is oriented toward websites selling shoes, games,…
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Five ways you’re scaring members away
Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…
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Five tips for credit union deposit marketing
Things are, well, pretty wacky out there in the US and world economy. Loan growth has been strong this year, surprisingly strong, and at many credit unions loans are starting to outgrow deposits for the first time in a few years. And so now, with inflation, general uncertainty, and rising rates on people’s minds, some credit unions are…
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