A credit union's identity includes every visual identifier, not just the logo. In fact, sometimes the logo is the least of it.
In this case, the Dominion CU logo only needed a subtle cleanup. This allowed the credit union to use up existing stocks of forms and collateral and helped firmly anchor the rest of the visual identity.
The real work started with a new web site, the credit union's crucial main connection to tech-savvy members scattered all over the country. The web site needed an updated visual identity that better reflected the CU's brand and its close connections to its members.
In addition, Dominion (the CU's sponsor company) was also in the midst of rolling out a new "green" brand identity, positioning the company as a leader in cleaner energy. Dominion Credit Union needed a new visual identity that complemented the company's identity without imitating it.
The previous credit union identity was mainly based on simple variations of the red and blue found in the logo. The web site looked dated, and although there was a wealth of information, it was hard to find anything.
The new web site showcases an entirely new, fresh, and exciting visual identity with complex complementary colors, flowing graphics, and the "Energizing Life" theme woven throughout.
The revitalized web site is also serving to guide updates to the credit union's other identity elements, including marketing pieces, brochures, and other collateral.
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